The importance of respecting your friends and family is something your parents will have told you from an early age, and it’s something that we humans have been thinking about for centuries. The great philosopher Confucius once said that people will only respect you if you respect yourself. There’s a deeper meaning hidden in his wise words. Respect is something that is earned through the way you act in the world. You should not act in a way that shames yourself, or imparts hurt and pain on others. You should act in a way that you would want to be treated by others. Whether it be your friends, your neighbours, or the environment around you, earning respect is a matter of acting with consideration and kindness in everything you do.

A key way that you could do this is by acting as a role model to your children. They look up to you for guidance, and expect to see a model for how they should live their own lives. Gaining the respect of your children is one of the most important jobs a parent has, and one that you should be proud to take on.

Your children may grow up in a world where many of the animals you know and love have been lost forever. And with the extinction rate currently 1,000 times what it should be, your grandchildren most certainly will. This is a prime example of how we as a species have not treated our environment with respect, and how we’ve forgotten to consider how our own actions impact the lives of others.

The key thing to notice is that we as a species are not just impacting our own lives. We’re sharing the planet with 10,000,000 other species who all rely on the environment to give them nourishment and shelter. Whether we intended to or not, we are going against what Confucius taught us, and are imparting harm of other forms of life.

Respect is something that is earned, and it’s not won by overpowering animals who are weaker than ourselves. We may be the dominant species on the planet, but with that comes responsibility, not privilege. If we are to gain the true respect of one another, then we need to come together and work in the best interests of those who have no voice of their own.

Humans’ natural instinct is to enrich their own lives, but that should never come at the expense of everyone else. It should be a process that makes the world better for our own species, whilst preserving it for every other species on the planet. Thinking of animals as friends and neighbours who are pivotal to the way the world’s ecosystems run will enable our species to think about the world completely differently.  

Our goal has been to shine some light on the actions of our own species, and talk about the impact it has on the world. If you frame the problem in terms of humans deliberately doing harm, then you will only get so far when trying to connect with people. No one person causes so much damage by themselves that they feel they should stop.

So we think differently. Our new 'Be the Voice for the Voiceless' collection is a consciousness-raising initiative that is designed to spread the word about the need to respect our environment as much as we should respect one another. Hundreds of years ago Confucius told us of the need to treat others how we would wish to be treated ourselves, and this applies all the more so when we are the ones in the ascendancy.

We can only truly respect ourselves, and one another, when we do what is right when no one else is watching. No other species can stop us, so it is the responsibility of us as individuals to do the right thing.

Our collection is designed to help you spread the word and to raise awareness of the need to respect the animals and the planet we share with them. This is more than a campaign designed to promote a quick fix.

It is an attempt to change our habits by looking deep within ourselves and asking whether we respect ourselves based on the choices we make on a daily basis.

Be the Voice for the Voiceless…

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